So you are currently dominating the web with your online advertising campaigns. You have mastered a cohesive social media campaign (through your Facebook, Twitter, Google+, Tumblr etc.) and you are currently running successful ADWords campaign.
All of this publicity is currently driving numerous potential customers and clients to your website, yet according to your Analytics they are “clicking through” to your website, yet not “visiting” the website.
Don’t let a successful marketing campaign be foiled by an unsatisfactory website. Once you have drawn your audience to your website the key is to retain them in order to convert “potentials” in clients.
Content is key when it comes to having a successful website. You need to ensure you are providing as much information as possible, while not being repetitive or too “wordy”.
Promote the most successful aspects of your business to display why customers/clients should choose your business.
Web users are also a very visual audience so having a professionally designed website that is visually appealing is also an important asset.
Finally, it is important to ensure that there is a way for your audience to connect with your business. Various forms of contact from address, email, phone, web forms, chat, etc. allow you to stay connected with your audience. As simple as it may seem people to forget this important detail.