We have reached a point in today’s marketplace where mobile marketing is an important and vital aspect in the success of your business.
With 80% of internet users owning a smartphone, consumers are increasingly going to their mobile devices as the first point for their internet usage.
According to the thinkwithGoogle “Mobile Path to Purchase” Study, a Search Engine is the most common starting point for mobile users. The second and third most popular starting points for mobile users would be a Branded Website followed by a Branded App.
This means that the three top marketing initiatives for successful mobile marketing campaign would be: a competitive SEO strategy, a mobile friendly version of your website and Branded App.
It is vital to the success of any business in this ever expanding digital age that you are ensuring your business and your marketing strategies are evolving along with the industry.